In recent years, influencer marketing has become a popular strategy for brands looking to increase reach, increase brand awareness, and drive conversions. But how did influencer marketing evolve in the first place?

The media landscape in Japan has been shifting with online media on the rise - a trend further catalysed by Covid-19. How has business and advertising strategies changed in these alarming times?

 Indonesia has been well-known as the country with the fifth-largest population in the world. It is also blessed with its abundant natural beauties. How is the media landscape changed in recent times?