The Latest Influencer Marketing Trends in Vietnam   

In Vietnam, the key segments that brands want to target the most are Generation Y and Generation Z. Generation Y has high purchasing power and is flexible and receptive to new products and services, while Gen Z is more likely to research a product carefully online when making a purchase.

Reaching out to consumers at the moments that most influence their decision making and when they are most susceptible to influence is critical to reaching the above generations. Influencer marketing has become one of the most powerful consumer-driven tactics in the past few years.

The influencer market in Vietnam alone is experiencing tremendous growth and has already grown to a market worth around US$9.7 billion.

In this article:

  • How influencer marketing has developed in Vietnam
  • Insights into the current trends in Vietnam